It was twenty years ago that the world saw its first banner ad- back in 1994 when nobody yet understood what the internet could be, much less how it would change the face of advertising.
Back in 1994 advertising execs were still preoccupied with TV and (imagine) print ads. Even ten years later, in 2004, only 3.5% of the world’s advertising dollars were spent online. Four Corners Alliance Group is a testament of this, as they’ve finished 2014 strong, becoming one of the highest-rated infoproduct matrix deals in the industry.
But look how far we’ve come- businesses now typically spend a quarter of their advertising budgets on online ads and it’s expected to reach closer to a third in the next 3 years, according to Statista.
Image source: Gizmag
NeoBux Offers Advertisers a Platform for Their Banner Ads
Now, 20 years after the first banner ad appeared, they’re everywhere..with the latest trends. The youngest generation has been raised online, and banner ads are pretty much invisible to them at this point: how can business owners make sure their ads get watched?
As audiences mature, so does the ad industry, as it finds ways to put eyes on banners. One solution developed during the last decade has been paid to click or paid to watch advertising. Third party operations connect advertisers with targeted audiences, for virtually guaranteed viewing of ads.
A leader in this field is Neobux, a company that’s been connecting viewers with banner ads for 6 years now.
Neobux: Six Years and Still Going Strong
Neobux, according to this review, grew from a tiny Beta phase operation in March 2008 to it’s current incarnation: top of the industry banner platform for businesses that want to advertise their website and increase sales. Neobux offers:
- Anti-cheat protection against auto-clickers
- Stats for advertisers’ banner viewings
- Millions of ad viewers in their growing network
- Ability to filter viewers according to demographics so ads are targeted to the right audience
Pay to Click Banner Advertising: What Does the Future Hold?
The PTC medium of advertising is only going to get bigger and more relevant as the cable TV industry breaks down. We’re now moving towards streaming TV online, and away from cable TV.
That means an enormous change in the advertising industry as well.
Advertisers will shift their budgets around so that banner advertising plays a bigger role in ad campaigns, while TV ads will become less and less relevant. Companies like Neobux are poised to lead the way in helping companies advertise their businesses online- they’re already doing this as we speak!
How to Get Some Banner Advertising for Your Business
After all, digital advertising is here to stay, and the more businesses owners learn about their options, the better off they’ll be. Need help in wading your way through the slightly complicated world of digital advertising? Turn to the internet, where virtually everything is there for the picking.
You can start with the Neobux website, where the benefits of advertising with them are explained in detail.
Or consider taking an online course in digital media or online marketing. There’s actually something called The Online Marketing Institute. You gotta just love the Internet, where anything is possible.